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72SOLD Reviews: Should I Sell My Home With 72SOLD?

Posted by Megha Posted at April 2, 2025
9 mins read. April 2, 2025

We’re real estate investors who buy houses with cash, as-is. We don’t make you repair defects, and we don’t have to get financing. We just put cash on the table and pay you for your house. So when do we need to close?

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Pros
  • Fast and Efficient: The streamlined process can result in a sale within days, making it a perfect option for those who need to sell quickly. 
  • Cash Offers: Receiving a cash offer eliminates the uncertainty of financing contingencies that can delay a traditional sale. 
  • Minimal Paperwork: The simplified process reduces the bureaucratic burden on sellers, making the experience less stressful. 
  • Flexibility in Closing Dates: The ability to choose your closing date offers added convenience, especially for those juggling multiple moving timelines.
  • Credibility: With strong ratings on Google and BBB, 72SOLD has built a reputation for reliability and professionalism.
Cons
  • Possible Lower Offers: The trade-off for getting a fast sale is that you might not receive a full market value offer the way you would in a traditional sale.
  • Limited Property Types: Though 72SOLD buys many types of properties, they may not be able to give highly specialized or luxury properties the best price possible.
  • Mixed Online Reviews: While many reviews are positive, some negative interactions (such as the one on Yelp) serve as a reminder that not all experiences will be successful.
  • Regional Restrictions: Although the service area of 72SOLD has grown in the last few years, some areas might not have a lot of competing buyers, which means you won’t receive highly competitive offer.

If you’re trying to sell your home quickly without much hassle, the company like 72SOLD is right up your alley. But there are a number of alternatives on the market. It’s important to consider whether a company is trustworthy, the types of property it focuses on, and how it compares to competitors. Below is an all-encompassing review of 72SOLD. We’ll cover absolutely everything. You will see their coverage in the Western U.S. and beyond. Also, you will see how to sell, how long it takes to get paid, and ratings culled from reputable third-party sources like Google, BBB, and Yelp.

Is 72SOLD legit?

When considering any real estate service, especially one that promises a fast and straightforward sale, the question of legitimacy is front and center. So, is 72SOLD legit? Based on extensive research, the answer is yes, with some nuances to keep in mind. 72SOLD has established itself as a reputable company in the iBuyer and home-sale industry. They are a BBB-accredited business with an A+ rating. 72SOLD also has an impressive 5/5 stars average rating drawn from about 60 customer reviews. The Better Business Bureau also notes that over the past three years, only five complaints have been recorded. And none were closed in the last 12 months. This record suggests that any issues are being resolved promptly and effectively.

They are rated a near-perfect 4.8 stars on Google reviews from 2022 reviews. But they also have a whopping single 1.0-star review on Yelp. That’s quite the difference, but it may be the result of one-off issues or different review site cultures. In the end, it’s safe to say that most customers appear more than satisfied. Bu,t we’d advise you to consider all your options. Also, understand that every company might have a few one-off issues that don’t reflect its overall picture.

What Types of Properties Do They Buy?

72SOLD buys a wide range of properties. Their streamlined offer process is designed with speed in mind. This experience tends to attract homeowners who want to offload their property as quickly as possible. 72SOLD tends to focus their efforts on a few key property types:  Single-family homes Most of their business occurs with single-family homes. This staple property is the focus of most 72SOLD transactions.

  • Condos and Townhomes: They also cater to urban areas with lots of condos or townhomes. This category could attract sellers in vibrant, densely packed markets.
  • Fixer-Uppers: Houses that need repairs or updating, since 72SOLD might be willing to purchase the property, which could be a good choice for property owners who want to avoid paying for the cost and extended timeframe of a fix-up project.
  • Inherited or Relocation Properties: Homeowners who has inherited a home or is in the process of relocation often choose 72SOLD for a fast, simple sale allowing them to skip the normal listing process.

If you own a property that’s especially unique or specialty-driven, it may be a good idea to connect with their team for an initial conversation.

Coverage Area

Western U.S. and Nationwide 72SOLD has a robust presence in the Western United States. It is a location where many homeowners prioritize speed and simplicity in their sales. Their roots are strongest in the West. They also have other operations, and we generally do not recommend prioritizing geographic coverage when selecting a cash home buyer.

This expansion shows 72SOLD’s flexibility and drive to meet sellers’ needs in each market, no matter where they are.

Selling Process

The selling process with 72SOLD is straightforward and efficient. If you’re considering selling your property, here’s a breakdown of what you can typically expect:

  • Initial Contact & Property Information: Start by submitting basic information about your property on their website or via a phone call. This initial step is to provide them with enough data to determine if your home fits their buying criteria.
  • Property Evaluation: Once you’ve submitted your details, a representative will reach out to schedule a property evaluation. This might include an in-person visit or, in some cases, a virtual tour. Their goal here is to assess the condition and market value of your home quickly.
  • Offer Presentation: After evaluating your property, 72SOLD will present you with an offer. The offer is typically cash-based. It appeals to those looking for a fast and secure transaction. The offer process is transparent, though it may be lower than what you could potentially fetch on the open market.
  • Acceptance & Paperwork: If you decide to accept the offer, the next step is to move quickly on paperwork. 72SOLD prides itself on a simplified process with minimal bureaucracy. So most of the paperwork is handled efficiently.
  • Closing: The final step is the closing process. In many cases, 72SOLD can close on a sale in less time. For instance, in a few days to a couple of weeks. This quick turnaround is one of the major attractions for homeowners looking to avoid the lengthy traditional selling process.

By simplifying the complexities of real estate transactions, 72SOLD provides a streamlined solution for sellers seeking speed and certainty.

72SOLD Payout

One of the biggest selling points of working with 72SOLD is the promise of a quick payout. Because their process is to circumvent the traditional (often time-consuming) home sale process. Many sellers can expect to receive cash offers shortly after an evaluation.

Some payout details include:

  • Fast cash offers: Most sellers report receiving a cash offer within days of the property evaluation. This can be immensely useful for those in urgent financial situations or dealing with relocation deadlines.
  • Honest process: While the offer may not be the highest possible market value, that offer is posted as a fair, competitive figure based on your home’s current condition and market possibilities in your area. 
  • Flexible closing dates: With 72SOLD, you have a lot of flexibility as to when you close on the sale. If you need to move immediately, there is likely an offer out there for you. If you would prefer a little wait, there’s also a possibility. Based on your requirements, 72SOLD can make sure that your closing date is as stress-free as possible.     

The fast payout option is perfect for homeowners who value speed and convenience over getting the absolute highest price they could potentially secure in a traditional market sale.

72SOLD Reviews (Google, BBB, Yelp Summary)

Customers ratings and reviews are vital for any home-selling customers. Here is a brief 72SOLD overview of customers. It is according to various websites: 

Google: 72SOLD Google rating is 4.8 with 2022 reviews. Google reviews suggest that most customers are happy with the overall home selling process. The clients are fine with the speed, efficiency, and professionalism of the home-selling process. The process is straightforward. It ensures that customers have an easy way of selling their homes with offers being transparent. 

BBB: 72SOLD is a Better Business Bureau (BBB) accredited business with an A+ rating. Customer review ratings average to 5/5 stars with 60 reviews. 72SOLD has had minimal complaints from within the last 3 years and resolves any issues swiftly. These reviews also suggest the 72SOLD have most customers satisfied with the overall selling process. 

Yelp: The 1.0 star rating on Yelp (1 review) stands out compared to 72SOLD reviews and ratings on other review platforms. 

Typically, an experience such as this will only reflect one side of the story, when reading reviews on platforms like Yelp is important to understand that negative experiences are more likely to be based more on personal circumstances and a breakdown of communication, this individual circumstance does not reflect the overall customer satisfaction that 72SOLD has achieved.

The prevalence of mixed reviews shows the need to consult multiple sources before settling on a decision. Given this, despite the fact that the vast majority of reviews appear to be overwhelmingly positive, potential sellers should always do their own homework.

Pros and Cons

Pros

  • Fast and Efficient: The streamlined process can result in a sale within days, making it a perfect option for those who need to sell quickly. 
  • Cash Offers: Receiving a cash offer eliminates the uncertainty of financing contingencies that can delay a traditional sale. 
  • Minimal Paperwork: The simplified process reduces the bureaucratic burden on sellers, making the experience less stressful. 
  • Flexibility in Closing Dates: The ability to choose your closing date offers added convenience, especially for those juggling multiple moving timelines. 
  • Credibility: With strong ratings on Google and BBB, 72SOLD has built a reputation for reliability and professionalism.

Cons

  • Possible Lower Offers: The trade-off for getting a fast sale is that you might not receive a full market value offer the way you would in a traditional sale.
  • Limited Property Types: Though 72SOLD buys many types of properties, they may not be able to give highly specialized or luxury properties the best price possible. 
  • Mixed Online Reviews: While many reviews are positive, some negative interactions (such as the one on Yelp) serve as a reminder that not all experiences will be successful. 
  • Regional Restrictions: Although the service area of 72SOLD has grown in the last few years, some areas might not have a lot of competing buyers, which means you won’t receive highly competitive offers.

Rivals

The iBuyer space and fast-sale real estate services experience substantial growth in recent years. Some of the direct competitors to 72SOLD include: 

Opendoor: One of the biggest iBuyers in the market, Opendoor provides similar fast-sale services with national reach. Their platform supports automation. However, sellers have often complained that the impersonal nature of selling through Opendoor is to a significant detriment. Offerpad: Also similar to 72SOLD, Offerpad provides quick, cash-based buyouts of homes. They emphasize flexibility in closing dates, and often compete in similar markets in the western United States. 

Zillow Offers: While Zillow has sought to reduce its direct-buy program in recent years, in regions where it is still active its service often competes with 72SOLD, leveraging Zillow’s strong online presence and data-driven offers. 

Local iBuyer Programs: In some markets, small, locally-operated iBuyer services will also offer direct competition to 72SOLD, typically offering more personized service than larger companies, although at a smaller scale and reach.

Competitor Analysis

In comparing 72SOLD to the biggest iBuyers in the game, Opendoor and Offerpad, several key points emerge:

  • Speed and Convenience: As with Opendoor and Offerpad, many 72SOLD sellers need a fast sale. But unlike Opendoor, which is a huge company reliant on automated technology to scale things like home assessments, 72SOLD uses a combination of technology and human touch. This means some sellers get more personalized service. 
  • Offer Competitiveness: Like all iBuyers, 72SOLD tends to make below-market offers on homes so the company can account for the speed and certainty of an immediate sale. As such, sellers need to weigh any below-market offer against the cash value of forgoing a quick cash payout. In the case of 72SOLD, the company ranks right alongside its biggest competitors, which is to say it often receives competitive offers on homes in good condition.
  • Customer Satisfaction: 72SOLD enjoys a loyal customer base. That’s backed up by its 4.8-star average rating on Google as well as its BBB accreditation and A rating. Mixed Yelp reviews don’t really match the larger trend. True, Opendoor has also built a largely strong reputation, as has Offerpad. But local markets will vary as per services available and how they’re run.
  • Flexibility: 72SOLD offers a fair amount of freedom with closing terms, and the Arizona property’s company’s willingness to accommodate sellers with a wider variety of property types puts it one step ahead of more exclusive iBuyers that don’t offer as much flexibility (or time).

In the end, each of 72SOLD’s competitors offer an alluring set of benefits and potential cons, 72SOLD manages to strike a niche between speedy closing and a more personalized experience devoid of many hidden fees.

Other Alternatives

72SOLD may be a great move for your home sale, but it’s still best to look at all of your options:   Traditional real estate agents: Want top dollar and are not in a rush? You might want to consider listing your home with a real estate agent. While the process is much longer, it can often result in a higher final sale price. 

Other iBuyer services: There’s no harm in comparing offers. Major iBuyers such as Opendoor and Offerpad are worth looking into, along with any local iBuyer programs. Each may have different strengths, such as a higher offer price, a faster overall process, or a better customer service experience. 

For Sale By Owner (FSBO): If you’re an experienced seller with excellent negotiation skills, selling by yourself could bring you more bang for your buck. The FSBO route can be much more involved and time-consuming, though. Auctions or short sales: If you’re in need of a fast home sale or a home is headed toward foreclosure, pursuing auctions and short sales could prove advantageous. Each of these options is more complex than selling through a platform like 72SOLD. You should seek professional consultation to best weigh your options.

72SOLD Reviews: Should You Sell To Them?

So, is 72SOLD a good company to sell your home to? That largely depends on your specific needs and what you’re looking for. If you’re looking for cash in a hurry at a guaranteed price, without the potentially long wait and work of the traditional market, 72SOLD appears to be a very solid option. It certainly helps that the company’s credibility has the back of BBB accreditation as well as hundreds of positive Google reviews. So most users do seem happy with the service they’ve received.

Still, if selling your home for the absolute highest price available is important to you and you don’t have time constraints, there’s an argument to be made that you could check out what a traditional sales channel might offer or pull some competition into the mix by getting multiple iBuyer offers. In other words, while a deal’s speed and ease is often a huge boon, it can work against getting a premium price, too.

Before you decide to move forward, we recommend that you: Get a customized analysis: Contact 72SOLD to get an initial analysis of your home. Having more options in hand to compare can give you a better idea to see if it is the right fit for you.  Read many customer reviews: Most reviews about the service are positive, but it can be helpful to cross-check why other people have had negative experiences so you don’t end up going in with overly optimistic expectations.  Weigh the pros and cons: How important is a fast, headache-free sale to you compared to possibly receiving a lower offer than you’d get by listing on the open market? 

Overall, 72SOLD is a legitimate and viable real estate option for many home sellers-particularly those who need to complete a home sale quickly. There are several benefits to working with them, from their quick and efficient process to positive customer reviews overall to their reputation. But just like any major financial decision, make sure to do your research and see what your different options are beforehand.

Final Thoughts

Choosing the right route to sell your home is a critical decision that should factor in timing, convenience, and financial expectations. 72SOLD offers an attractive proposition for those who prioritize a quick, hassle-free process over maximizing sale price. With its proven track record, particularly in the Western U.S., and a solid framework for customer service as evidenced by high Google and BBB ratings, 72SOLD has earned its place in the competitive landscape of home buying services.

If you need a quick sale with cash upfront, and don’t mind accepting a potentially lower offer for the sake of speed and certainty, 72SOLD is a good option. However, if you’re willing to go the traditional route or are looking to solicit the highest possible offer from multiple buyers, other options may offer a better price.

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