We’re real estate investors who buy houses with cash, as-is. We don’t make you repair defects, and we don’t have to get financing. We just put cash on the table and pay you for your house. So when do we need to close?
Knock is a tech-enabled real estate platform founded in 2015. The company is best known for its “Home Swap” program that lets homeowners buy a new house before listing their current home for sale. Knock is not accredited by the Better Business Bureau, but it’s a legitimate business operating legally throughout 14 states. Knock has an average rating of 5/5 stars from 51 customer reviews on the BBB website. The company has received only one complaint in the last three years. Knock has $600 million in financing from top investors like Foundry Group, and it has assisted customers in closing thousands of transactions. Besides its strong BBB presence, it doesn’t have any previous customer reviews on Google or Yelp. That said, Knock has no hidden fees or complicated processes, which increases transparency. And the company partners with reputable mortgage lenders like CrossCountry Mortgage to provide these services.
Knock deals with a broad spectrum of residency type property. While there are some cash buyers that exclusively deal with distressed properties or lower quality residential property, Knock’s business model is primarily geared to homeowners seeking a seamless tech-enabled process for selling their property.
Generally, Knock deals with:
By focusing on these types of homes, Knock is able to assess homes quickly and make competitive, data-driven cash offers to various types of sellers.
Knock looks to cover a wide geographic range, and although many real estate companies aspire to have nationwide coverage, Knock has spent its time on dominating key markets in areas where its tech-based modus operandi can shine. Their service areas include some of the hottest, largest markets around:
By honing in on active, high-demand markets, Knock is better positioned to customize its offers using proprietary market evaluations. This ensures that sellers can enjoy a fair, competitive cash offer that accurately reflects the real estate market in the area.
Knock’s selling process is meant to be quick and predominantly online, eliminating many of the typical inconveniences that come with selling your home. Here’s how the general process works:
The payout you receive from Knock is based on the final cash offer, which is determined by current market conditions and your home’s condition. Cash offers from platforms like Knock can range from 70% to 90% of a home’s fair market value. This amount may be less than the net proceeds some offer traditional channels can yield. However, a quick, guaranteed cash sale provides homeowners with speed and convenience. Additionally, by minimizing the need for lengthy negotiations and eliminating high traditional commission fees, the cash proceeds can be desirable. Especially if you require quick access to the funds.
Google Reviews: Knock doesn’t have many aggregated Google reviews, but the ones that are available are generally quite positive. Users have praised the ease of the cash offer process and streamlined digital experience.
Yelp Reviews: Knock’s Yelp page is unclaimed, something that it not unusual among technology focused real estate companies who operate primarily online.
BBB Profile: According to the BBB, Knock is not BBB accredited, but they have an average rating of 5/5 stars based on 51 customer reviews. There is 1 total complaint in the last three years, which have been closed in the last 12 months. This means that overall, customers are satisfied but a small percentage of reviews are from unhappy customers.
In short, while there are relatively few public reviews available through sites such as Google and Yelp, the BBB data suggests customers who make the effort to contact Knock are overwhelmingly pleased with the service.
Knock faces competition from several fast-sale and iBuyer companies, including: Opendoor: Among the largest iBuyers, Opendoor offers quick cash offers and speedy closings but eligibility requirements are strict.
Here’s what to keep in mind when comparing Knock vs. competitors:
Additional models to consider before you make your final decision include:
Selling with Knock is a good option if you need to sell quickly and easily. If speed and convenience are top priorities, and you’re willing to accept a cash offer that’s 70–90% of your home’s fair market value, Knock’s simplified selling process is appealing. Knock is also one of the fastest cash buyers, which makes it especially worth considering if you’re facing serious or urgent financial trouble, with offers often made within 24–48 hours and closing in as little as two weeks.
Conversely, if a quicker sale and maximum profits are the biggest priority, you might pursue a more traditional sales route or another iBuyer platform that allows for more negotiating. The lack of public reviews on Google and Yelp also suggests that while BBB data is overwhelmingly positive, you might have to do some digging to make sure Offerpad is what you’re looking for.
In the end, if the ability to sell your home quickly, efficiently and for less money is more important to you than potentially getting a higher price for your home but taking more time to do so, then Knock is certainly worth considering. But compare its offering carefully with that of its competitors and alternative options to see which would work best in your case.
Knock provides a cash home-buying experience with a modern, digital-first twist. Offering fast quotes, competitive cash offers and localized market insights, Knock is a great option for homeowners who value convenience and speedy service. While reviews on publicly-accessible sites like Google or Yelp are few, the available feedback on the BBB suggest satisfied customers. Consider your options and weigh the pros and cons—like lower overall offer percentages against a quick, streamlined sale—to decide whether the cash buyer is the right choice for your real estate journey.